Data is making HR more intelligent. Never before has the HR industry had access to so much data. Marr names a few types of data relating to recruitment, absenteeism, personal development, staff satisfaction, and competency in Bernard Marr’s latest book Data Driven HR.

Other departments in the organisations are collecting data too on social media engagement, website stats and staff emails. Access to all this data makes it the best asset HR has available. Known as big data and analytics, organisations are realising the value of the data available at their fingertips. From predicting when employees might leave, how to attract and retain employees, it makes data very valuable. But are organisations putting it to good use?

Popular author, speaker and futurist Bernard Marr, believes that HR has always seen itself as the people department but with the data revolution, HR is increasingly being driven by hard numbers and analysis, making it true that data is the most important asset for HR.